Thursday, August 25, 2011

Run away from your problems.

Nike running ad
Just one ad
.

You may not remember the ad, but it was a Nike ad. I think it came out when I was in high school. I've remembered it for it's many layers of meaning. I've remembered it because I've felt like running from everything at times in my life.

Now I am running. (4.6 miles today) As I ran, I remembered this ad again. There is just something about being alone on the road at 6AM. Just you and world.

You're not racing anyone. You're just seeing if you can do it. You make choices at intersections knowing that whichever choice you make, you are the only one who can get you back home. When you make it back, you are exhausted, but energized. You did it. No one else.

I like starting the day with a victory. Running, just making it back from the course, is a victory. Then I remembered this ad. How many ads yours, mine or anyone else's have you remembered from high school? As you start marketing, don't just list your attractions say "Family Fun!" and write the check to the newspaper. Try to connect with people. Try to have your ads mean something.

I had writers block yesterday, but I came up with all this on the road this morning.

Who says you can't run away from your problems?

Have a great week.
 -Hugh

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