Hugh, The Maze MasterHugh's Reviews
Each week Hugh reviews something, anything really, that has provoked a thoughtful insight.Be personal.
"As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal.
The experience I have with you as a customer or a friend is far more important than a few random bits flying by on the screen.
The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before." -Seth Godin
Seth Godin has written a number of books on marketing and creative ideas, but his quote from Seth's Blog really stuck with me.
We are in the business of creating space for our guests to have real, interpersonal interaction. We are at the center of promoting a positive, trustworthy experience for our guests.
If we are successful, they will in turn share that experience with their friends.
Seth's quote expands the structure of word of mouth advertising in the digital age. People will lean on their friends. It's just that now, they can do it on Facebook or Twitter a whole lot faster.
As you are marketing this fall, remember that nothing trumps a good experience for your guests. Nothing.
If you provide something good enough, you won't have to worry so much about the marketing.
The experience I have with you as a customer or a friend is far more important than a few random bits flying by on the screen.
The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before." -Seth Godin
Seth Godin has written a number of books on marketing and creative ideas, but his quote from Seth's Blog really stuck with me.
We are in the business of creating space for our guests to have real, interpersonal interaction. We are at the center of promoting a positive, trustworthy experience for our guests.
If we are successful, they will in turn share that experience with their friends.
Seth's quote expands the structure of word of mouth advertising in the digital age. People will lean on their friends. It's just that now, they can do it on Facebook or Twitter a whole lot faster.
As you are marketing this fall, remember that nothing trumps a good experience for your guests. Nothing.
If you provide something good enough, you won't have to worry so much about the marketing.
Have fun,
Hugh
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