Hugh, The Maze MasterHugh's Reviews
Each week Hugh reviews something, anything really, that has provoked a thoughtful insight.NAFDMA Best Ideas:
1. From Ben Beaver's presentation: Customer service training is CHEAP, compared to the cost of acquiring a new customer with advertising dollars. It is also seldom done with more than "on the job training."
Pull money from your advertising budget to train your staff more thoroughly and explain to them WHY you are training them to take good care of customers.
2. From Keith Padin and the "Crab Bus Nerd Session": Social media is easy-ish, cheap or free, and effective. Keith from Jones Family Farm held a contest for charity between Jones and another competing farm to get the most Facebook Fans. The winner donated to charity and the loser when to work at the other farm for a day. GREAT PR stunt!
3. From Brad Montgomery's keynote speech: "Find Happy" No one can make you feel anything. It's your job to find little things that make you happy each and every day. "Act Happy" Even if you're not happy, act happy and you'll feel better. We all want to feel better, right?
Have fun,
1. From Ben Beaver's presentation: Customer service training is CHEAP, compared to the cost of acquiring a new customer with advertising dollars. It is also seldom done with more than "on the job training."
Pull money from your advertising budget to train your staff more thoroughly and explain to them WHY you are training them to take good care of customers.
2. From Keith Padin and the "Crab Bus Nerd Session": Social media is easy-ish, cheap or free, and effective. Keith from Jones Family Farm held a contest for charity between Jones and another competing farm to get the most Facebook Fans. The winner donated to charity and the loser when to work at the other farm for a day. GREAT PR stunt!
3. From Brad Montgomery's keynote speech: "Find Happy" No one can make you feel anything. It's your job to find little things that make you happy each and every day. "Act Happy" Even if you're not happy, act happy and you'll feel better. We all want to feel better, right?
Have fun,
Hugh
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