Facebook Marketing Primer: "Account" or "Page" - "Friend" or "Like"

 

I had a Friend request from some farm buddies, that made me think of some of the experiences shared on the NAFDMA Crab Bus (Best bus by far this year at the convention.) This applies whether or not you are in the corn maze business, farm market business, or just in business.

Just a quick note before you get too far on the Facebook Friending with your business. After this year's conventions and my own experience - I would encourage you to use a Facebook "Page", in place of a Facebook "Account"

Accounts are for people, Pages are for businesses. Not only does Facebook frown upon an account used for a business, there are limitations to using the Account.

On a Page, which you create from your personal Facebook Account, you can get "Insights" which allow you to track activity to your Facebook Page.

There are no limits to the # of "Likes" you can generate from your guests and your guest's personal news feeds aren't visible to the Page, where they are visible to your Account.

Essentially, it is a bigger commitment to get someone to "Friend" your Account, than it is to get them to "Like" your page. Since either gets your messages to them, I vote for reducing as many barriers as possible to getting them on your social network.

Just my free advice! ooooo.... a Bonus Post this week for Blog subscribers!
- Hugh

 

Find Hugh McPherson, The Maze Master:
www.cornmaze.com
www.mazecatalog.com
www.mazefunpark.com