Hugh, The Maze MasterHugh's Reviews
Each week Hugh reviews something, anything really, that has provoked a thoughtful insight."The Presentation Secrets of Steve Jobs" by Carmine Gallo
"Hi, I'm a Mac." I love Apple computers, and always have. When I saw this book, I knew I'd love it and learn from it.
Steve Jobs, one of two founders of Apple Computer and the force behind the iPod, iTunes, iMac, iPhone, etc. is a phenomenal presenter. Here are the basics:
The Rule of Three. The human mind can absorb a limited number of new ideas at any one time. Steve keeps the main points about a product, themes in a presentation, or key features limited to three.
Include a demonstration. Each of the new technologies produced by Apple gets a prime time demonstration by Jobs during his keynote speeches. If you can demonstrate the product, you don't have to talk about it. Just show it working!
Make numbers meaningful. Jobs trademark sale's pitch for the iPod was "1,000 songs in your pocket." Doesn't that sound better than "It has 5GB of memory?"
Those are my three favorites (Get it?) Here's are examples of these three tools for farmers like us.
Rule of Three used in PR
"This time of year at Maize Quest we're all about apples, pumpkins, and mazes!"
Include a demonstration. When we brought reporters to the farm for a story on Geocaching, we gave them a GPS unit and had them follow a Boy Scout troop on the course.
Make numbers meaningful. "Our pumpkin patch covers the same area as 4 football fields! There's no way you'll leave without a great one!
Does your signage make numbers meaningful? Do you remember that commercial for "Total" cereal in which the not-so-smart comsumer was faced with eating 10 bowls of his cereal to one bowl of "Total"?
That's making numbers meaningful. We're all in the presentation business. We may not invent the iPhone, but we sure have a lot of powerful health, nutritional, and educational information that could be made a LOT for fun!
Call Hugh anytime at:
No comments:
Post a Comment